Supercom at Watches and Wonders 2025.
At this year’s Watches and Wonders 2025, held in Geneva, we had the privilege of exploring a diverse and exciting array of timepieces from some of the most distinguished names in watchmaking. Our journey through the exhibition brought us face-to-face with brands steeped in tradition, innovation, and exceptional craftsmanship.
At many of the watchmakers’ booths, employees from all departments were present, and you could request a guided tour. The booths were thoughtfully designed to take you through the brand’s history over time, while simultaneously showcasing their different models. As we expected, we felt the genuine passion that many people put into their companies and the creation of their watches. Here are some of the highlights from our visit.
Raymond Weil
Raymond Weil has a booth that balances approachable luxury with refined watchmaking. The Geneva-based brand, known for its elegant and accessible timepieces, continues to evolve while remaining rooted in its family-owned heritage and musical inspiration.
One of the highlights of our visit was discovering the Freelancer Calendrier Complet, a sophisticated evolution within the popular Freelancer line. This model features a complete calendar complication—day, date, and month—paired with a moonphase display, all neatly arranged on a sleek, well-proportioned dial. It’s a testament to Raymond Weil’s ability to integrate classic complications into contemporary designs without overwhelming the wrist or the wearer.
The design language remains consistent with the Freelancer identity: a balance between sporty and dressy, with modern lines, clean finishes, and an overall sense of effortless style. The Calendrier Complet, in particular, adds a touch of horological depth while maintaining daily wearability—a signature strength of the brand.
Raymond Weil’s booth reflected the same philosophy: inviting, understated, and rich in character. From technical novelties to timeless staples, the brand continues to uphold its reputation for delivering Swiss craftsmanship with genuine personality and value.
Genus Watches
At Genus Watches, we were captivated by their avant-garde approach to horology, where time is not merely displayed but artistically performed. During our visit, we had the pleasure of meeting Catherine Henry, who welcomed us warmly and shared the spirit behind the brand’s vision—one that seeks to completely reimagine how time can be experienced.
We had the extraordinary opportunity to try on the GNS1.2 Gems Rivière, a timepiece that epitomizes the fusion of haute horlogerie and haute joaillerie. Instead of traditional hands, this exceptional watch features a procession of diamonds and sapphires that glide across an infinity-shaped path to indicate the minutes. The lead gemstone marks the current time, while the trailing gems create a radiant ribbon in motion—turning the passing of time into a visual and poetic experience.
Each gem is meticulously hand-set, and the case—available in materials such as 18K white or rose gold, Grade 5 titanium, or Damascene Titanium—enhances the brilliance and refinement of the design.
Genus made an immediate impact on the horological world with its debut model, the GNS1.2, which won the prestigious Mechanical Exception Prize at the 2019 Grand Prix d’Horlogerie de Genève (GPHG)—a testament to their visionary approach and technical mastery.
The booth offered an intimate and meaningful experience—allowing us to engage closely with a brand that’s redefining contemporary watchmaking from the inside out.
Roger Dubuis
Since 1995, the Geneva-based Maison Roger Dubuis has pursued the vision of its two co-founders: to create timepieces found nowhere else. After thirty years of a unique journey at the heart of haute horlogerie, dedicated to imagining bold new ways to celebrate the most iconic complications, the brand unveiled two new creations at Watches and Wonders that echo this original dream.
The first, the Excalibur Grande Complication, pays tribute to the Maison’s 30th anniversary. Stamped with the excellence of the Poinçon de Genève certification, this exceptional timepiece combines three prestigious complications — perpetual calendar, minute repeater, and tourbillon — with the brand’s signature bi-retrograde display. It symbolizes both the exceptional mechanical expertise of Roger Dubuis and its distinctive expressive flair.
The second, the Excalibur Biretrograde Calendar, highlights one of Roger Dubuis’ signature complications: the bi-retrograde display. It features two retrograde hands for the day and date, arranged in arched formations — a design reminiscent of the brand’s earliest creations.
The story of the maison begins with Roger Dubuis, a watchmaker who spent decades mastering complications at prestigious manufactures like Patek Philippe before founding his own brand in 1995. With a vision to unite traditional Swiss watchmaking with a completely modern aesthetic, he created timepieces that were not only mechanically exceptional but also visually radical. From the start, his watches were certified by the Poinçon de Genève, a hallmark of exceptional quality and craftsmanship. His legacy continues to shape the brand’s identity: bold, uncompromising, and constantly evolving.
The booth itself reflected that same energy—immersive, futuristic, and audacious. Roger Dubuis today remains true to the founder’s spirit, constantly exploring new materials, architectures, and forms of expression in watchmaking.
Our visit was a thrilling experience—an encounter with a brand that refuses to conform, and continues to redefine the frontiers of contemporary haute horlogerie.
Eberhard & Co.
At Eberhard & Co., we were warmly welcomed into a booth that perfectly reflected the brand’s rich heritage and refined elegance. Making its debut appearance at Watches and Wonders Geneva 2025, the Swiss maison made a lasting impression—seamlessly blending historical depth with contemporary vision.
During our visit, we had the pleasure of trying on the new Contodat Chronographe, a standout piece from the freshly unveiled Contodat Collection. This line is a modern reinterpretation of one of Eberhard’s iconic 1970s models, now reimagined with integrated bracelets and sleek, retro-inspired dials. The chronograph version we tried on combined vintage charm with updated technical refinement—striking the perfect balance between heritage and innovation.
We learned that Eberhard & Co.’s watches are proudly produced in La Chaux-de-Fonds, the historic heart of Swiss watchmaking. This location is renowned for its deep horological roots and world-class craftsmanship. Meanwhile, the marketing and creative direction are based in Milan, infusing the brand with a unique Italian flair that blends seamlessly with its Swiss precision—a fusion that gives Eberhard & Co. its distinct identity.
Engaging with the team, we could feel their deep enthusiasm for the relaunch of Contodat and their broader vision for the brand. Eberhard & Co. remains a name synonymous with craftsmanship, classic design, and mechanical precision—now confidently stepping into a new chapter.
Jaeger-LeCoultre
When visiting Jaeger-LeCoultre, we had the pleasure of an insightful tour through the fascinating world of La Grande Maison. Our guide, Beata Bohdanowicz, shared her deep knowledge and passion, bringing the story of this iconic brand to life—beginning with one of its most legendary creations: the Reverso.
Beata recounted the origin story of the Reverso, born in 1931 when British army officers in India needed a wristwatch that could withstand the rigors of polo matches. Jaeger-LeCoultre responded with a clever solution: a reversible case that protected the watch face during play. What started as a practical invention soon became an Art Deco icon—blending elegance, functionality, and innovation.
One of the highlights of our visit was the Reverso Tribute Minute Repeater, masterpiece that brings together the maison’s rich heritage of chiming watches and its iconic reversible case. Experiencing this ultra-complicated, beautifully finished timepiece firsthand was a true privilege.
We also learned about the brand’s origins: Antoine LeCoultre founded his workshop in Le Sentier in 1833, and his eventual collaboration with Edmond Jaeger led to the official creation of Jaeger-LeCoultre in 1937. Today, the maison is one of the few to master over 180 métiers in-house—from watchmakers and engravers to enamellers and guillocheurs.
To conclude our experience, we were treated to experimental chocolate creations by Mathieu Davoine, Jaeger-LeCoultre’s in-house Chocolate Craftsman—an indulgent finale that perfectly echoed the brand’s spirit of craftsmanship and creativity.
Kross Studio
Our visit to Kross Studio was a journey into a world where high watchmaking meets bold design and independent innovation. Known for its daring collaborations and immersive storytelling, the brand continues to push creative and mechanical boundaries at every turn.
At the heart of the booth, we discovered the exceptional MT1 Chronomètre Tourbillon 7 Jours — a pure expression of Kross Studio’s technical expertise. Featuring a central flying tourbillon, a symmetrical movement architecture, and a 7-day power reserve, the MT1 perfectly illustrates the brand’s ability to design and manufacture its pieces in-house. Its open dial reveals every detail of the movement, offering a bold and futuristic aesthetic rooted in watchmaking tradition.
Beyond this mechanical mastery, Kross Studio also impressed us with its latest creation: Collector Sets Game of Thrones, developed in collaboration with HBO®. These limited editions include a finely crafted, functional dragon egg sculpture that opens to reveal a unique timepiece inspired by the world of Westeros. Blending fantasy, craftsmanship, and precision engineering, this set is both a watch and a collectible art object — perfectly embodying Kross Studio’s ability to merge pop culture with haute horlogerie like few brands can.
From cinematic universes to pure watchmaking innovation, Kross Studio continues to surprise and inspire. Our visit was a powerful reminder that the future of watchmaking lies not only in tradition but also in bold imagination and uncompromising execution.
Panerai
At Panerai, we encountered a world where rugged Italian design meets robust Swiss engineering. Known for its unmistakable cushion-shaped cases and deep roots in maritime history, Panerai presented its iconic lines—including the Luminor Marina, Luminor Due, and Radiomir—in bold, refreshed forms.
We had the opportunity to explore the Luminor Marina PAM03312, a quintessential Panerai model. With its 44mm stainless steel case, sandwich dial, and signature crown-protecting bridge, it offered everything one expects from the Luminor line—clarity, toughness, and distinctive style. The Luminor Due, meanwhile, delivers a more streamlined and contemporary look while maintaining the brand’s unmistakable DNA.
Panerai’s booth was one of the most immersive at Watches and Wonders 2025. It featured an underwater diver installation, paying tribute to the brand’s origin as a supplier of precision instruments to the Italian Navy’s special forces. This dramatic and visually striking setup perfectly reflected Panerai’s military heritage and enduring spirit of adventure.
The booth also hosted a Watchmaking Masterclass, giving visitors the chance to engage directly with Panerai’s craftsmanship and assemble a movement themselves—though we didn’t participate, it was a great initiative that added depth to the overall experience.
Adding to the excitement, legendary explorer and long-time Panerai ambassador Mike Horn made a special appearance at the booth—reinforcing the brand’s deep connection to endurance, exploration, and pushing boundaries.
Our visit to Panerai was both immersive and inspiring, revealing a brand that proudly honors its origins while continuing to innovate for today’s modern adventurers.
PIAGET
The Piaget booth was like entering a world where watchmaking meets art, fashion, and timeless elegance. It was immense and impressive—a luminous, architectural space that perfectly reflected the maison’s identity: refined, radiant, and unapologetically bold.
We were fortunate to be guided by Virgile Ivanoff, who gave us an incredible tour through Piaget’s storied legacy and newest creations. His passion was infectious—he spoke about the brand with such depth and enthusiasm that it brought each watch, each story, vividly to life. Virgile’s knowledge of the maison’s history, technical achievements, and artistic collaborations was remarkable, making our visit truly immersive and insightful.
Among the highlights of the presentation was the Piaget Sixtie, a tribute to the golden era of the 1960s when the brand pioneered colorful hardstone dials, ultra-thin cases, and a playful yet sophisticated design language. The Sixtie collection reflects Piaget’s legacy of daring creativity and timeless style.
It’s no surprise that Andy Warhol, the legendary pop artist, was an avid Piaget collector. He famously wore his Piaget watches not just to tell time, but as objects of art—pieces he admired for their beauty and craftsmanship. His affinity for the brand speaks volumes about Piaget’s cultural influence.
Piaget’s technical prowess was also on display, particularly through its mastery of ultra-thin movements. One standout example is the Altiplano Ultimate Concept—one of the thinnest mechanical watches ever made at just 2mm. It’s a minimalist marvel, blending aesthetics and innovation with effortless grace.
From gem-set masterpieces to record-breaking calibres, Piaget continues to define the intersection of high watchmaking and high jewelry. Our visit, led by Virgile, was not just a tour—it was a masterclass in elegance, creativity, and passion.
